Search Engine Optimization
Your beautiful website graphics don’t matter to ranking
Search engine optimization determines how well your website ranks on search engines like Google. Let us say it bluntly… SEO it is an ongoing war for eyeballs that is never ending.
Google wants your content.
Google has 92% market share of all searches — in the world.Your company and every other business you compete with wants to get the best ranking they can on Google. The top five listed sites on Google get the vast majority of traffic, and that means they get the lion’s share of business, even if their products or pricing aren’t as good as yours.
A pretty website won't rank automatically.
Google has over 200 ranking factors. How pretty your site is, isn’t one of them. The time and money spent making your site “pretty” is worthless, if no one sees it. The reason that search engine providers like Google continually make changes to their algorithms and ranking criteria is to make site ranking more fair. This can make your natural listing results lower. Moreover, the ranking process changes over time. You have to keep on top of SEO changes to ensure your site will continue to rank well.
SEO is a slow process.
What can you do? Thankfully there are many good tools to help us stay at the top of the ranking battle. Applications like SEMrush and MOZ help us uncover errors and identify the issues that are keeping your site from ranking. These diagnostic tools are helpful, but complex and are a job in and of itself.
Get SEO with Mach One Speed.
Remember, search engine optimization is an ongoing battle. Your site may have been built before the current ranking criteria was enacted or it may be missing some piece of the 200 possible ranking factors that search engines use to determine a site’s popularity. Regardless of your current ranking, you need a monthly, if not weekly, SEO report to keep your site at the top. Get in touch with our team at Mach One Marketing today to learn how our SEO services help your business finish the race in first place.
We know your company's goals inside and out.
We identify your ideal client and find strategic keywords they'll use to find you.